Are you watching other creators make videos on Instagram or TikTok, but you're not sure how to use the features? Are you slowing down in your social media growth and know you need to shake things up a bit?
Video is the super trend of the season. Every social media platform is increasing visibility for users who create video content. If you're sticking to photos, GIFs, and graphics you might be missing out.
If you're new to showing up on video, this style of social media can be intimidating and feel overwhelming. You may have gotten into a comfortable habit of creating graphics on Canva and the thought of this huge shift seems like a huge hurdle. Can I let you in on a secret? You don't need to dance!!! Your message, your core values, your personality and culture of your business will remain the same - this is simply a change of method to get your message to new and existing audiences.
Here's what you'll learn: ✔️ The changing trends in social media ✔️ How to use short form video for your business ✔️ Walk-through of creative features on TikTok ✔️ Walk-through of creative features on Instagram (they have added a LOT of upgrades lately!) ✔️ Repurpose your video content across platforms
I talk a LOT about knowing where your audience is. Once you know where they are, you need to speak to them in a language they understand. Short, lower-production quality video is that language. Potential customers want to see your face, they want to know your culture and behind-the-scenes, so 15-30 second videos are a fun way for them to learn a LOT about you in a short amount of time.
Do you want to see any of these changes in your business? 👉 Brand new people viewing your content 👉 New followers who are your target audience 👉 Better conversion rates (turning followers to customers) 👉 Fresh ways to present your content
This course will give you tools to elevate your video content and grow your audience.
In less than 75 minutes, you'll have the skills to confidently jump on TikTok or Reels and create original content or tweak a trend to fit with your business.
With 20+ years of experience from corporate and nonprofit sectors I'm now helping small businesses grow and scale with lean teams. A self-proclaimed "left brain creative" I thrive on developing and improving systems, processes, and strategies for both marketing and operations.
I'm obsessed with great coffee and hanging out anywhere in San Diego with a cool patio and chill vibes. Find me on TikTok and either laugh or dance along with this super awkward white girl.
These quick tips were what I needed to stop feeling like TikTok was just for teens! Strategies I learned allow me to batch a few videos at a time and be done for the day in just a few minutes.
TikTok and Reels Mini-Course
Get started using short form video and grow your audience with the hottest social media trends.